Retail 'know-how' that is aimed at giving subscribers a real insight into issues facing your business today.
Developing unique, memorable marketing strategies in these challenging times is a major issue. In this article, we look at the 5 ways one travel agency approached the problem; consider what lessons we can learn and how we can apply the same thinking to the food retail sector.
With the novel coronavirus having spread far beyond China, it has impacted on retailers around the globe. UK and international companies have had to contend with closing shops, supporting parents’ home-schooling needs, reassuring sick and worried employees and dealing with supply chain disruptions.
In Part #1 we considered the first 5 measures that I feel would genuinely help business owners and managers do a better job. In this feature, we'll complete the circle by looking at 6 through to 10.
Running a successful business in the 21st century involves a heady mix including, financial control and prowess, customer and staff satisfaction and all while making sure your brand carries the right message. In the first of this two-part article, I'll look at tried and tested, actionable, ways for you to get a proper handle on performance across your retail enterprise.Read More
Few would argue that Amazon has had a massive impact on the consumer landscape over the last few years. They started as book retailer and ended up selling... well... everything! As retailers, is this the end of the world as we know it?Read More
Every retailer should be able to articulate details about the customer profiles in their target market. That said, few actually take the time to go through this very important exercise. These outlines give valuable insight into who your business is targeting and where else they might spend their time and money. Being clued up about your customers' wider spending habits can present opportunities to get your business in from of them in ways you've not considered before.Read More
The key to retailing today is to provide an experience, for the whole family. If the children are happy, then their parents are happy. If you can get all age groups to want to linger longer then your average sale is bound to go up.Read More
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