Category: Delicatessens

Farm Shops - September 6 2019

Creating the perfect promotion

Duncan SymeDuncan Syme

Promotions play a key role in affecting purchasing decisions that are based on your customers’ judgements of value for money. In this article I will focus on in-store promotions and how to design effective campaigns that will make you money.

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Farm Shops - August 19 2019

A Taste For Staff Training

John StanleyJohn Stanley

Training is something many businesses seem to be doing less and less of and we desperately need to turn the tide. Trust me, delivered correctly, training is a sound investment in your business' future and gives your brand the chance to amaze and impress your customers.

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Farm Shops - July 30 2019

Retail like a Farmer - Manage like a Retailer

Michael BoyleMichael Boyle

It’s good to look forward but sometimes it is good to look back and reflect on your journey. We are all developing and food retail has had to change more than most to keep up with an ever fluid and fast-paced market. But is change always good?

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Farm Shops - July 16 2019

Make Your Customer The Hero

Edward BerryEdward Berry

Consider four areas of retail work – merchandising, staff, customers and tasks. Which is the most important? What if we had the most desirable product and best staff, but no customers? Tasks have to be performed, but the customer must always come first. To fulfil this, we need to engage good customer service - we need to put customers at the centre of the story.

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Farm Shops - June 17 2019

'Day Makers' Grow Sales

John StanleyJohn Stanley

I remember the days when a major part of my workshops was focused entirely on customer service. Improve customer service and you can increase the average sale per customer; that was the motto for success. Retailing has changed though and successful retailers need to continue to find more ways in which you can create happy shoppers.

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Farm Shops - May 23 2019

Retail Awards: Are They Worth It?

Edward BerryEdward Berry

Awards are everywhere these days. With so many given out over an increasing number of categories, some people consider even taking the opportunity to enter as a waste of time. How valuable are they really? In this article, Edward Berry gives his unique perspective; having won a number of awards as a respected retailer, he now offers an insider's view on the awards process as a judge in the UK's food industry.

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Farm Shops - May 9 2019

Are you a Guerrilla?

John StanleyJohn Stanley

Let's face it, marketing that delivers positive results is far from straightforward and it is easy to get lost in the noise. Sometimes, to make an impact, you need to go outside the 'box' and just get creative with your thinking. Do it right and those around you will be talking about your brand for a long time.

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Farm Shops - April 3 2019

Effective Growth Through Promotions

Duncan SymeDuncan Syme

Whether you are starting a new business or looking to grow your existing store, promotions, done properly, are a great way to get your bottom line racing.

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Farm Shops - February 20 2019

Rewarding Loyalty

Duncan SymeDuncan Syme

In the first of a series on customer loyalty and promotional offers, Duncan Syme considers how retailers need to focus on the customer's perspective and keep it at the heart of your offering.

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Delicatessens - February 11 2019

Quality Is Better Than Chocolate

Nigel BogleNigel Bogle

Quality is never an accident; it is always the result of high intention, sincere effort, intelligent direction and skilful execution; it represents the wise choice of many alternatives.

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