Category: Farm Shops

Farm Shops - February 20 2020

Top 10 Ways To Measure Performance In Retail (Part 2)

Edward BerryEdward Berry

In Part #1 we considered the first 5 measures that I feel would genuinely help business owners and managers do a better job. In this feature, we'll complete the circle by looking at 6 through to 10.

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Farm Shops - January 22 2020

Top 10 Ways To Measure Performance In Retail (Part 1)

Edward BerryEdward Berry

Running a successful business in the 21st century involves a heady mix including, financial control and prowess, customer and staff satisfaction and all while making sure your brand carries the right message. In the first of this two-part article, I'll look at tried and tested, actionable, ways for you to get a proper handle on performance across your retail enterprise.

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Farm Shops - November 18 2019

The Amazon Effect

John StanleyJohn Stanley

Few would argue that Amazon has had a massive impact on the consumer landscape over the last few years. They started as book retailer and ended up selling... well... everything! As retailers, is this the end of the world as we know it?

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Farm Shops - October 31 2019

Profiles & Thinking In Reverse

John StanleyJohn Stanley

Every retailer should be able to articulate details about the customer profiles in their target market. That said, few actually take the time to go through this very important exercise. These outlines give valuable insight into who your business is targeting and where else they might spend their time and money. Being clued up about your customers' wider spending habits can present opportunities to get your business in from of them in ways you've not considered before.

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Farm Shops - October 21 2019

Marketing Is Child's Play

John StanleyJohn Stanley

The key to retailing today is to provide an experience, for the whole family. If the children are happy, then their parents are happy. If you can get all age groups to want to linger longer then your average sale is bound to go up.

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Farm Shops - October 14 2019

Farms, Farm Shops and beyond (Part 2)

Edward BerryEdward Berry

Expansion of a farm enterprise can take many forms. In the second of this two-part series, I'm looking at other ways to successfully diversify your farm business by turning it into a popular destination site.

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Farm Shops - October 1 2019

Farms, Farm Shops and beyond (Part 1)

Edward BerryEdward Berry

Expansion of a farm enterprise can take many forms. For the purposes of this article though, I'm focusing on retail activities and added value offerings specifically that are either customer or food-related. Each area offers a chance to extend your reach to your existing customer base, attract new customers, and allow you become a proper destination site.

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Farm Shops - September 10 2019

Connoisseur Time

John StanleyJohn Stanley

According to the dictionary, a "Connoisseur" is an expert judge in matters of taste. Surely, this sounds like some of your customers? If you have connoisseurs then why not create a 'Connoisseur Club' and build on the opportunity to grow advocates for your business as well as extra sales?

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Farm Shops - September 6 2019

Creating the perfect promotion

Duncan SymeDuncan Syme

Promotions play a key role in affecting purchasing decisions that are based on your customers’ judgements of value for money. In this article I will focus on in-store promotions and how to design effective campaigns that will make you money.

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Farm Shops - August 19 2019

A Taste For Staff Training

John StanleyJohn Stanley

Training is something many businesses seem to be doing less and less of and we desperately need to turn the tide. Trust me, delivered correctly, training is a sound investment in your business' future and gives your brand the chance to amaze and impress your customers.

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