Category: Greengrocer

Farm Shops - October 31 2019

Profiles & Thinking In Reverse

John StanleyJohn Stanley

Every retailer should be able to articulate details about the customer profiles in their target market. That said, few actually take the time to go through this very important exercise. These outlines give valuable insight into who your business is targeting and where else they might spend their time and money. Being clued up about your customers' wider spending habits can present opportunities to get your business in from of them in ways you've not considered before.

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Farm Shops - October 14 2019

Farms, Farm Shops and beyond (Part 2)

Edward BerryEdward Berry

Expansion of a farm enterprise can take many forms. In the second of this two-part series, I'm looking at other ways to successfully diversify your farm business by turning it into a popular destination site.

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Farm Shops - October 1 2019

Farms, Farm Shops and beyond (Part 1)

Edward BerryEdward Berry

Expansion of a farm enterprise can take many forms. For the purposes of this article though, I'm focusing on retail activities and added value offerings specifically that are either customer or food-related. Each area offers a chance to extend your reach to your existing customer base, attract new customers, and allow you become a proper destination site.

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Farm Shops - September 10 2019

Connoisseur Time

John StanleyJohn Stanley

According to the dictionary, a "Connoisseur" is an expert judge in matters of taste. Surely, this sounds like some of your customers? If you have connoisseurs then why not create a 'Connoisseur Club' and build on the opportunity to grow advocates for your business as well as extra sales?

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Farm Shops - September 6 2019

Creating the perfect promotion

Duncan SymeDuncan Syme

Promotions play a key role in affecting purchasing decisions that are based on your customers’ judgements of value for money. In this article I will focus on in-store promotions and how to design effective campaigns that will make you money.

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Farm Shops - August 19 2019

A Taste For Staff Training

John StanleyJohn Stanley

Training is something many businesses seem to be doing less and less of and we desperately need to turn the tide. Trust me, delivered correctly, training is a sound investment in your business' future and gives your brand the chance to amaze and impress your customers.

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Farm Shops - July 30 2019

Retail like a Farmer - Manage like a Retailer

Michael BoyleMichael Boyle

It’s good to look forward but sometimes it is good to look back and reflect on your journey. We are all developing and food retail has had to change more than most to keep up with an ever fluid and fast-paced market. But is change always good?

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