Retail 'know-how' that is aimed at giving subscribers a real insight into issues facing your business today.
Promotions play a key role in affecting purchasing decisions that are based on your customers’ judgements of value for money. In this article I will focus on in-store promotions and how to design effective campaigns that will make you money.Read More
Training is something many businesses seem to be doing less and less of and we desperately need to turn the tide. Trust me, delivered correctly, training is a sound investment in your business' future and gives your brand the chance to amaze and impress your customers.
It’s good to look forward but sometimes it is good to look back and reflect on your journey. We are all developing and food retail has had to change more than most to keep up with an ever fluid and fast-paced market. But is change always good?Read More
Consider four areas of retail work – merchandising, staff, customers and tasks. Which is the most important? What if we had the most desirable product and best staff, but no customers? Tasks have to be performed, but the customer must always come first. To fulfil this, we need to engage good customer service - we need to put customers at the centre of the story.Read More
I remember the days when a major part of my workshops was focused entirely on customer service. Improve customer service and you can increase the average sale per customer; that was the motto for success. Retailing has changed though and successful retailers need to continue to find more ways in which you can create happy shoppers.Read More
Awards are everywhere these days. With so many given out over an increasing number of categories, some people consider even taking the opportunity to enter as a waste of time. How valuable are they really? In this article, Edward Berry gives his unique perspective; having won a number of awards as a respected retailer, he now offers an insider's view on the awards process as a judge in the UK's food industry.Read More
Let's face it, marketing that delivers positive results is far from straightforward and it is easy to get lost in the noise. Sometimes, to make an impact, you need to go outside the 'box' and just get creative with your thinking. Do it right and those around you will be talking about your brand for a long time.Read More
Like it or not, we now live in an "Experience Economy", where, as the Harvard Business Review so eloquently put it, "a company intentionally uses services as the stage, and goods as props, to engage individual customers in a way that creates a memorable event."Read More
In a rapidly changing retail world, we often spend too much of our time focusing on what's happening inside our stores while forgetting that the customer's journey starts from the outside. Using a few simple rules, you can make sure you are looking your best to give visitors to your store a consistently remarkable experience from start to finish.Read More
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