Tag: Edward Berry

Farm Shops - October 14 2019

Farms, Farm Shops and beyond (Part 2)

Edward BerryEdward Berry

Expansion of a farm enterprise can take many forms. In the second of this two-part series, I'm looking at other ways to successfully diversify your farm business by turning it into a popular destination site.

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Farm Shops - October 1 2019

Farms, Farm Shops and beyond (Part 1)

Edward BerryEdward Berry

Expansion of a farm enterprise can take many forms. For the purposes of this article though, I'm focusing on retail activities and added value offerings specifically that are either customer or food-related. Each area offers a chance to extend your reach to your existing customer base, attract new customers, and allow you become a proper destination site.

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Farm Shops - July 16 2019

Make Your Customer The Hero

Edward BerryEdward Berry

Consider four areas of retail work – merchandising, staff, customers and tasks. Which is the most important? What if we had the most desirable product and best staff, but no customers? Tasks have to be performed, but the customer must always come first. To fulfil this, we need to engage good customer service - we need to put customers at the centre of the story.

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Farm Shops - May 23 2019

Retail Awards: Are They Worth It?

Edward BerryEdward Berry

Awards are everywhere these days. With so many given out over an increasing number of categories, some people consider even taking the opportunity to enter as a waste of time. How valuable are they really? In this article, Edward Berry gives his unique perspective; having won a number of awards as a respected retailer, he now offers an insider's view on the awards process as a judge in the UK's food industry.

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