Expansion of a farm enterprise can take many forms. For the purposes of this article though, I'm focusing on retail activities and added value offerings specifically that are either customer or food-related. Each area offers a chance to extend your reach to your existing customer base, attract new customers, and allow you become a proper destination site.
Consider four areas of retail work – merchandising, staff, customers and tasks. Which is the most important? What if we had the most desirable product and best staff, but no customers? Tasks have to be performed, but the customer must always come first. To fulfil this, we need to engage good customer service - we need to put customers at the centre of the story.Read More
Awards are everywhere these days. With so many given out over an increasing number of categories, some people consider even taking the opportunity to enter as a waste of time. How valuable are they really? In this article, Edward Berry gives his unique perspective; having won a number of awards as a respected retailer, he now offers an insider's view on the awards process as a judge in the UK's food industry.Read More
Enter a search term and when you're done typing, hit enter