Tag: John Stanley

Food Halls - June 17 2019

'Day Makers' Grow Sales

John StanleyJohn Stanley

I remember the days when a major part of my workshops was focused entirely on customer service. Improve customer service and you can increase the average sale per customer; that was the motto for success. Retailing has changed though and successful retailers need to continue to find more ways in which you can create happy shoppers.

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Food Halls - May 9 2019

Are you a Guerrilla?

John StanleyJohn Stanley

Let's face it, marketing that delivers positive results is far from straightforward and it is easy to get lost in the noise. Sometimes, to make an impact, you need to go outside the 'box' and just get creative with your thinking. Do it right and those around you will be talking about your brand for a long time.

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Food Halls - March 24 2019

Experience Matters

John StanleyJohn Stanley

Like it or not, we now live in an "Experience Economy", where, as the Harvard Business Review so eloquently put it, "a company intentionally uses services as the stage, and goods as props, to engage individual customers in a way that creates a memorable event."

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Food Halls - March 12 2019

Curb Appeal

John StanleyJohn Stanley

In a rapidly changing retail world, we often spend too much of our time focusing on what's happening inside our stores while forgetting that the customer's journey starts from the outside. Using a few simple rules, you can make sure you are looking your best to give visitors to your store a consistently remarkable experience from start to finish.

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Food Halls - February 26 2019

"Going Naked": The Drive Towards Zero Waste

John StanleyJohn Stanley

In its most basic form, zero waste is about significantly reducing, and eventually eliminating, the volume of resources that we send to be disposed of. Retailers in the Food Sector have an opportunity now to make a positive impact and, with the right approach, it can be good for your business as well as the environment.

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Farm Shops - February 3 2019

Predictions In Retail

John StanleyJohn Stanley

In this series of blogs, we will explore the experience economy as it relates to the farm retail sector.

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