You don't always have to wait for customers to come to you; why not take your products to them instead? 'Shop Streaming' or 'Live Commerce' as it has become known gives you the chance to get in front of customers and promote your products and brand message at the same time.
If being available 'live' is not practical for you then why not pre-prepare some videos to get your message out to customers and then invite those viewers to follow up with you at a dedicated email address or simply via the phone.
Facebook also provides a free streaming service that some farm shops use remarkably well. Cannon Hall Farm Shop is just one great example of how, through live streaming, you can build a following and really strengthen your brand. Cannon Hall also supports their live streaming events with other videos on their TV page.
We've included some other episodes in the series that you might have missed. Just click on the link and watch again.
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